Monday, February 5, 2018

Super Bowl

Image result for super bowl

Notes on commercials: Target market (Demographics/Psycho-graphics), method used to be effective (humor, emotion, repetition)

67 comments:

  1. Target market is people who drink bud light middle age probally football fans. Dilly Dilly. Bud knight. Use of humor to get people to pay attention.

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    1. Peter Dinklage game of thrones and Morgan Freeman who people know for his voice associate good actors with them.

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    2. Use of Steven Tyler is a way to get a emotional response out of old people who remember the good old days. Rocket Mortgage to get out of the hassles of complications.

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  3. Target market is families, usually middle aged people. Lots of ads tailored to men specifically. Commercials need to stand out and be attention grabbing, whether its by using music or well known actors, and obviously a meaningful/humorous story line. Companies know the super bowl is a big deal and the commercials are reaching a lot of people, so they have to stand out.

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    1. Doritos/Mt. Dew ad: target market is probably teens/young adults-middle aged adults. Used humor.

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    2. Bud Light: target market is adults, probably guys. Used humor, I guess.

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    3. Tide: Actually genius, literally takes away focus from every other ad. Target market is probably families. Used humor.

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    4. Australian Tourism: Target market is older generation, middle aged families and adults who can actually afford vacations to Australia. Used humor.

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    5. Quicken Loans: Target market is adults, point was to simplify complex things. Used humor.

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    6. Car: Uses action and plays with your emotions to make you want the car that will make you feel young again. Target market is 30's-up.

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    7. Febreeze: Used humor, kind of a weird angle. Target market, anybody really.

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    8. Etrade: Not sure who Target market is, not teenagers probably. Funny though.

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    9. Alexa: Target market is families and young adults. Used humor.

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  4. Target market is people who eat doritos and drink mnt.dew people who like rap football comedy and they use humor.

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    1. people who drink bud light people that like football and comedy over 21. people that like tide and clean clothes probably adults. people that like crockadile dundee airlines older.

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    2. comedy people who know the actor. middle aged.
      mid life crisis steven tyler arrow head fans.
      People whos bleeps stink after going to the bathroom need fabreez. people that are older.
      People who need retirement savings with etrade older people who want to retire.
      People who use alexa all ages people who like comedy.
      older people people that love the movie dirty dancing people that like football and comedy.

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  5. target market is towards young adults and people who like doritos and mtn dew

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    1. the budlight was towards people that are 21 and older

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    2. the australia ad was was targeted towards travelers

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    3. quicken loans is targeting towards adults to help them with payments and choices, the car ad with steven tyler was targeted towards older people saying that if you drove the car you can go back in time to your good days, the febreeze commercial is targeted towards anyone who doesn't like bad smells, the retirment ad is targeted towards old people who want to retire, the alexa add was targeted towards younger people who want things to be easier,the nfl fan was promoting older people who have wacthed the movie to come watch the nfl

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  6. People who like doritos,and people who like Mt Dew

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  7. Dorito and mtn.dew ad-taget market is teenagers people who like football,They used the humor method
    Bud light- Towards middle aged over the age of 21 the method they used was humor
    Tide-middle aged people the used the method of humor
    Australia tourism-towards older people used the humor method

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    1. Quicken loans- the target market is middle age to older people who have mortgage and they used the humor method
      KIA commercial- middle aged group and they use the humor/emotion method
      Febreze- towards middle aged people and they used the humor method
      etrade-towrds people with a retirement plan and they is the humor method
      alexa- they used the humor method and went towards younger people because they used famous people who younger kids tend to know
      NFL- used the humor method and it was towards football people

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  8. Doritos/mountain dew used humor, target market is young adults
    Bud light used humor, bud knight, target marketing is middle aged, game of thrones
    Tide, brought together all ads,
    Ad for Australia, tourist, target marketing for travelers



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    1. Rocket mortgage, sell mortgage, makes things simple, adults
      KIA makes you go back to the good days, adults
      Febreze humor
      Etrade retirement savings, adults starting savings to older people who are in retirement
      Amazon alexas showing things it can do, get your attention

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  9. Doritos- families and kids
    bud light- middle age people, 21 and over
    tide- all products mixed together makes a large target market
    Australia- middle age to older

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  10. Doritos ad; they used mt dew and Doritos as a d together, demographics; people who eat Doritos and drink mt dew
    and 2000 hits, using humor
    budlight; using humor target 21 and older drink responsibly
    tide; every ad is tide ad clean cloth making you think every ad is tide ad using the stranger things actor
    Austrilla tourist ad- making you think its a movie but surprise its ad for Austrilla go to austrilla mate

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  12. dorito ad mt dew, it was very interesting and i thought it was trying to target young people that love snacks and drinks like young adults.
    budknight- it was targeted to adults because of obviously reasons.
    tide ad- puts lots of genres together to make it one.
    australia- made it look like a movie to grav peoples attention.

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  13. Probably for people that are into rap style music so younger group.
    bud night um people who can drink and likes bud light, also for those who have friends that you can count on.
    Makes just about every other commercial a tide commercial
    Targeted to people with money to tour Australia probably closer to older generation.
    For a webpage maker targeted to older gen.

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    1. Rocket mortgage probably closer to all generations because of how everything is like 15 words long when it is only like needed 1 word.
      39 to 60 year old having there mid life crisis so they can go back to the good old days, they use a celebrity to get to there market.
      Saying the people stink so to cover it up fa-breeze to take care of it, humor and shock to get attention.
      23 to 65 age group uses a bit humor facts and some shock value to.
      target market might be collage students to 55 ish, here is what it can do now go get one.
      females, football fans

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  14. Doritos and Mtn Dew: targeted towards people who like spicy and cold things mostly men who like to snack, humorous, younger people
    Bud Light: targeted towards middle aged men and women, supposed to be kind of humorous, Bud Knight like game of thrones
    Tide: targeted towards EVERYONE because it ties into every commercial that's on and it makes you think of Tide clothes, supposed to kind of be funny and obnoxious
    Australia: targeted towards middle aged men and women and people who are adventurous, supposed to make you want to go to Australia and humorous

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    1. Quicken Loans: targeted towards 25-45 aged men and women of all ethnicities who might have high mortgage, supposed to be kind of humorous
      Kia: targeted towards 40-50 aged people it catches those older people and takes them back to their younger feeling ages when muscle cars were around more
      Ferbreez: targeted towards 15-20 year old kids and their parents who don't want their kids to have stinky bleep but everyone does so they all need ferbreez, humorous
      Etrade: targeted towards 30-60 year old people who need to start saving who don't have any retirement money saved
      Amazon: targeted towards anyone who has an alexa and 25-45 year old people who know who those people are




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    2. NFL: targeted towards sports fans 15-30 year old men and women who like football and people who like to dance might want to like football too, humorous

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  15. Doritos ads and Mountain Dews ads target on people who loves hot chips and super icy cold drinks mostly young teenager who doesn't care about their body, they used popular music that include both male/female artists plus popular actors.
    Bud light ads included humor and old ancient theme that probably caught middle age people.
    Tide ads used humor to keep people interested to commercials by combining lots of commercial in one.
    Wendy's i don't know it's weird.

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    1. Rocket Mortgage, focusing on middle age adults who are looking to buy a house and they used some humor and a comedy guy from keel & peel.
      KIA focusing on middle age group and the car is fast and going back in time which indicate to middle age adults that they could feel young again.
      Febreze, focusing on everybody. Also they use humor by using the word "bleep" to make jokes.
      Etrade used humor by using old people to make jokes about old people retirement plan because it's "getting old.", they are focusing on everybody.
      Amazon.com Alexa- focusing on everybody by using a lot of actor/actress to make weird jokes.
      NFL focusing on NFL fans, I was confused about the message in the commercial i guess it's stupid so people can remember it.

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  16. Dorito ad: They showed the chips and mountain dew together. With the music they targeted toward young adults.
    Bud light ad: Used a bud "knight" targeting people over 21.
    Tide ad: Associating different genres of ads to tie into the tide ad. Targeting everyone
    Australia ad: Targeting tourists and older generation.

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    1. Quicken loans: Using well known comedians (Key and Peele) to draw in humor to the ad. Made complex things simple. Target market is adults
      Kia: Target market is 30-40 year olds. Using emotion, the thought of wanting to "feel something again."
      Febreze: Target market is Superbowl fans. Humor and shock, using a word to substitute an inappropriate one.
      Etrade: Target market is young adults. Used humor
      Amazon: Alexa commercial, used new age music to draw in young adults that are interested in wireless technology.

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  17. Dorito/mountain dew add- targeting young adults because the music, used comedy, music, famous people that people know. BUD LIGHT: targeting people above 21 all genders, was funny. TIDE add: said is every add a tide add add all people funny.

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    1. rocket mortage add- target middle age people all race used someone popular to dumb things down for people. KIA - 40 year olds and up made you feel like if you bought the car you would be young again and go back in time. febreeze add- comedy, decode it targets all ages. retirement savings- comedy targets old people

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  18. Dorito/mountain dew Add- Target market: younger adults.. method: comedy, music, famous people that most people know
    Bud light Add- middle aged, all genders... method: comedy, attention grabbing
    Tide add- Target market: All ages, genders, and race.. method: comedy, make people think of Tide every add
    e airline add- Target market: middle aged... method: making it seem like a movie trailor, comedy, crossing younger generation with older

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    1. quicken loans- the target market is middle aged to older people who have mortgage and they used the humor method
      KIA- middle aged group and they used the humor method
      febreze- towards younger people and used the humor method
      etrade-towards people who need a retirement plan and they use the humor method
      alexa-target market younger ages... method: comedy, using famous people the younger generation would know
      NFL add- target market: all ages... method: comedy and a movie that most people know

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  19. Dorito ad was targeted towards younger people who like hot chips, the mtn dew ad was targeted towards young people who like soda. Bud Knight ad was targeted towards adults who like alchohol. Australia ad was targeted toward any age of people who want to go to Australia.

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    1. Rocket mortgage ad was targeted towards people who need new mortgages and targeted toward 45+ people. KIA ad was targeted toward older people who want to make them feel young. Febreeze ad was targeted toward anybody, and was humor. Retirement ad was targeted toward 30-60 age people and was humor. Amazon ad was targeted toward middle aged people, and humor.

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  20. The commercials target audience was most likely middle aged men who enjoy beer, and sports. The commercials use lot's of humor to grab the attention of the audience.

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    1. The febreeze commercial uses hidden humor to grab the attention of the viewers. The commercial basically implies that everyone stinks, and to avoid that by buying their product.

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  21. Most commercials used humor and it seemed as if their target audience was young to middle aged men.
    The Doritos/mtn dew ad combined chips with a drink and had humor in it.
    Tide ad- Market towards parents and anyone who does laundry. The commercial did a great job of sticking in the audiences mind.
    Bud light-Marketed towards men mainly used humor
    Australia ad- Focused towards people who have money to travel used humor to grab attention and showcase Australia.

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  23. DuncanFebruary 5, 2018 at 8:59 AM
    Dorito/mtn dew ad: targets mainly young people, because of the humor and the music, and young people are the main consumers of soda and chips.

    Bud lite:
    Mostly targets adult males who like bud lite.

    Australia:
    Appeals to families because of its humor and how much it looked like a movie preview.

    Tide:
    Appeals to kids because tide pods. Actually appeals to adults, but is effective and stays with people of all ages because of the humor.

    Appeals to middle aged people who will recognize keanu reeves.

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  24. Doritos and mtn dew targeted younger people, bud light was funny and targeted middle aged adults. Australia ad focused on richer older people.

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    1. Quicken Loans Mortgage targeting younger people with the rap music. Car with Steven Tyler targeting older people with the time flashback. Febreeze targets everyone who's stinky. ETrade targeted old people. Alexa targeted young people with hiphop music. NFL targeting older people who've watched Dirty Dancing.

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  25. Most commercials used humor and it seemed as if their target audience was young to middle aged men. Australia ad focused on richer older people.

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    1. The Kia ad was directed towards people a little older, 30's through 50's, they used action and emotion.

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  26. The Rocket Mortgage ad was direcrted to people in there 20's through 40's

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  27. The febreze is targeted towards stinky people, it used humor.

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  28. Etrade used humor in their ad, it was targeted towards middle age people.

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    1. Amazon used humor in their ad, targeted towards younger people.

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    2. Nfl was targeting middle age people, they used humor and reference to older movie.

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  29. The rocket mortgage ad was targeted towards people who own houses and is supposed to be easy to use.
    kia ad targeted towards middle aged people to old people commercial symbolizes being young.
    febreze commercial, uses febreze to not stink, targeted towards everyone.
    alexa commercial targeted towards everyone uses new generation celebrities to use humor and get attention.
    nfl commercial uses two famous quarterbacks to get attention.

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  30. Rocket mortgage: directed at people who are 30-45 years old. draws in by making things simpler

    Febreeze:Directed at everyone and draws in through humor

    E-trade: targets 20 to 50. Uses humor

    Amazon:Targets 15-35 by using humors and culture icons.

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  31. the guy from key and peele kept on interrupting different things of ads, it expanded different ads. made complex things simple for mortgage,
    Age grup for the commercial is for middle aged people who wanna feel fast and young again.
    febreeze- used a substitution for smelly to catch someones attention,
    retirement plan- for old people who dont have savings for retirement plans.
    Alexa- I thought that the commercial pulled people of middle age to teenagers, it made tons of jokes, and shos diversity
    NFL- It was a remake of a part of a movie

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  32. Quicken loans uses humor to sell rocket mortgage targeted towards middle aged adults looking to buy a house. Dodge commercial targeted towards 40 year old people used motion to show that the car takes you back to your glory days. Febreze ad used shock value and humor targeted to adults who buy products for the house. E-trade targeted towards 30-60 year old people who need to start thinking about retirement. Amazon humor used to target people of all ages who like electronic gadgets. NFL commerical used humor not really sure why they need one but ok.

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