Define marketing: marketing is developing, promoting and distributing products that consumers and customers would like.
What are the 4 foundations of marketing: Business management, communication, economics, professional development.
How many functions of marketing are there: There are seven basic functions of marketing.
Which of the following are utilities: Intake utility Place utility Distribute utility Give two examples of time utility Back to school supplies have more available when school is coming up. Sports merchandise - football comes up and football team merchandise goes up for sale a lot more than when it’s baseball season.
What are some jobs in marketing? Give three examples. Advertising Store management Real estate
True or False- Information Utility is one of the seven functions of marketing True
Which are benefits of a marketing career- select all that apply Company car Less money Bonuses More opportunities
Give the definition of utility for marketing: added value to a product
Give an example of distributing information: Advertising such as iphone x or 10 putting ads on instagram and tv and other socil media and ways for people to see it.
Chapter 2:
What is the difference between a customer and consumer- answer in a complete sentence(S) The difference between a customer and a consumer is the customer buys the product but the consumer uses it. There are 4 P’s to marketing name them all: Product, price, place and promotion.
Give two examples of characteristics for demographics: Age, Gender, Income and, Ethnic Background.
Describe Geographics- Geographics is market segmentation based on where people live.
What is the difference between global and local products- Global is all around the world and local is around an area.
Name two ways to separate customers- Leisure time interests or membership
What are 3 ways to separate customers in trends- household, economy, politics, and the workplace.
Define Mass marketing- mass marketing is when products have a universal appeal.
What is product benefits- Segmenting a product by its product benefits.
Describe target marketing- Target marketing is when you target a specific group of people
1.True or false demographics involves studies of consumers based on social and psychological characteristics. False 2.Why is promotion important. Allows the product to be advertised. 3.Why is Discretionary income important for marketers. It is extra money that people spend 4.What is target market:Who is being targeted by the marketer. 5.True or false the consumer buys the product. False 6.True or false the customer buys the product. True 7.True or false baby boomer generation has 51% of the wealth. True 8.True or false marketers analyze the market for trends. True 9.True or false geographics segments the market to where people live. True 10.True or false gender does not create market segments. False 11.True or false generation z is very diverse. True 12.True or false place utility involvers having a product where customers can buy it. True 13.True or false form utility involves changing materials into parts or making them more useful. True 14.What are the 4 p’s. Product Price Place Promotion 15.True or false mass marketing is done when the product has universal appeal. True 16.How does ethnic background of people play a role in marketing. Targeting them with culture products. 17.How does gender play a role in marketing. Males and Females buy different products. 18.How does age play a role in marketing. Affects the marketing strategy that goes to targeting this group. 19.Why are speciality products valuable. More people want and will pay more 20.What's the difference between goods and services. Services are tasks done by people while products are bought by people.
T or F Geographics refers to dividing the market based off of where people live A: T 2. T or F The four P’s are Product, Population, Price, and Promotion A: F 3. Multiple choice A: Gender helps create market segments B: Gender doesn’t help at all A: A 4. T or F Older means less power for the Baby Boom Gen. A: F 5. T or F Diverse populations make up 50% of the US population A: F 6. T or F A market is potential customers who share common needs or wants, and who have the ability and willingness A: T 7. T or F Jokey doubled its underwear sales once it got into men's market A: F 8. Short Response Who is the xbox targeted towards? A: It is targeted towards adults so they can buy it for their kids 9. Short Response Magazines use promotions such as... A: Darker complexed people 10. T or F The population is becoming more diverse resulting in increased migration A: T
Chapter 2 Quiz
T or F Customers buy the product A: T 2. Multiple Choice A: Consumer's use the product B: Consumers buy the product C: Consumers don’t use the product at all A: A 3. T or F Target marketing is focusing all marketing on a very specific group of people who you want to reach A: T 4. Short Response Describe how businesses use Demographics are used in commercials A: Businesses use different parts of the world in commercials to show other people in those areas they should buy the product for whatever reason 5. T or F More than 40 million Americans born between 1965 and 1976 are called Generation Y A: F 6. T or F The 77 million Americans born between 1977 and 1997 are called Generation X A: F 7. Short Response Is Disposable income is the money left after taxes A: Yes Disposable income is the money left after taxes 8. T or F Discretionary income is the money left after taxes A: F 9. Short Response How do you think marketers use psychographics while marketing A: If someone is watching TV and they see a commercial of a neighborhood or a house like yours then you will want that product and think they must have it for their daily life 10. T or F The US population is becoming more multicultural and ethnically diverse A: T
1.Why is it important that stores stay trending? It is important to that stores income increases by carrying the trends or what is in at that time. 2.How is marketing used within a business? Marketing is the process of developing, promoting and distributing products to satisfy customers needs and wants. 3.What are the 7 functions of marketing? Distribution, financing, information management, pricing, product service management selling, promotion. 4.How is time utility useful in sales? Having a product at the right time helps the sales increase 5.What's the difference between customers and consumers Consumers use the product Customers buy the product 6.How much money was generated through the baby boom generation? 2.6 million or 51% more 7.Whats disposable income? The amount of $ left over after taxes 8.Whats Discretionary income? Amount of $ left over after purchasing your basic living needs 9.How large is the generation X? more than 40 million 10.How is age helpful with marketing? Marketers use age to market products 11.How is ethnicity used in generating business? African american market use black history month with ethnically targeted magazine advertisement 12.What are the 4 P’s, or the “Marketing Mix”? Marketing mix is product, place, price and promotion 13.How is mass marketing helpful? Mass marketing is reaching all customers with the product 14.Why are there normally famous people in commercials? Gender creates market segment, use famous people of that gender to better promote the product 15.Why is it important to connect with the hispanic race? Americans hispanics and asian make up 26% of the us population 16.How are product benefits useful? Product benefits study consumers by needs and wants 17.What are some globally marketed brands? Coca cola Heinz ketchup 18.Geographics of marketing are? Is generated by dividing the market by where people live 19.Demographics of marketing are? Demographics is age, gender, background and occupation 20.Psychographics of marketing are? studies social and psychological characteristics, attitudes, values, and religion
Chapter 1 Fill in the blank with the correct response. Marketing is the of developing, promoting , and distributing products to satisfy customers’ wants and needs. (process) Goods are something that you can in your hand. (touch or hold) Services are something that you can’t physically . (touch) Place utility is when a product is where customers can buy it. (available) Information utility is the with the customer. (communication) Multiple choice What are the four basic foundations of marketing? Summarizing key concepts, analyzing marketing strategies, recognizing target markets, and psychographic trends Business management, communication and interpersonal skills, economics, and professional development (correct answer) Advertising, product planning, displays, and promotional techniques Target market, customer profile, marketing mix, and market segment Which is one of the seven functions of marketing? Distribution (correct answer) Product Demographics Ethnic Background True or False The exchange of a product for some monetary value is possession utility. (True) Changing materials or putting things together to make them more useful is time utility. (False) Short Answer How can marketing help lower prices? (By making people want a product through marketing and increasing demand a product will be mass produced and the price will be lowered.)
Chapter 2 True or False Customers use the product. (False) Disposable income is money left after taking out taxes. (True) Consumers buy the product. (False) Discretionary income is the money before pulling out taxes. (False) List the following The four basic marketing strategies known as the four Ps (product, place, price, and promotion) Three of the six different categories of demographics. (Any three:age, gender, income, ethnic background, education, and occupation) Match the term with the definition A way of analyzing a market by specific A)Geographics characteristics in order to create a target market D)Market segmentation Focusing all the marketing decisions on a B)Target market very specific group of people who you want to reach. B)Target market Studying consumers based on social and psychological C)Psychographics Characteristics. C)Psychographics
The segmentation of the market based on where people live. D)Market segmentation A)Geographics
1. What do both good and services have in common? A. Nothing B. monkeys that eat bananas. C. monetary and satisfy customers needs and want.(answer) D. I got nothing for this option. :P 2. Define Information Utility. Salespeople, packaging, advertising (where to buy, cost, information about) 3. True or false personal selling is part marketing. True 4. Florez come up to you with a clipboard as you are leaving the mall and asks you “ if you would partake in a survey. What is he doing? Market research 5. What are the 7 marketing essentials? Distribution Financing, marketing information management, pricing, product/ service management, promotion and selling. 6. Why as marketing not been taken over by machines? A. Requires a personal touch.( answer) B. it is to expensive C. Because people don't like machines D. they would get less sales. 7. What is an example of a benefit in marketing? Answer. (One of these) Form utility, place utility, time utility, possession utility, Information Utility, lower prices new and improved products 8. What is an occupation area? A. An area that has jobs B. multiple categories with similar skills(answer) C. tamming penguins. Best job ever D. An area in every construction site 9. What is NOT A BENEFIT of a marketing Career? A. Monetary payment beyond salary or wages B. use of company car C. constant feedback D. no opportunities to advance (answer) 10 what are the five skills of job levels in marketing Answer career application entry level career sustaining marketing specialist marketing supervisor manager/owner 11 what is the marketing concept? Answer business must satisfy customer's needs and wants in order to make a profit. 12 what is the difference between customer and consumer Answer customer buy consumer uses the product 13 what is all potential customers who share common needs and wants and who have the ability and willingness to buy the product considered? A. market (answer) B. people with money C. people without money because they spent it on your product D. snowboarders 14 what is special about the baby boom generation? Answer They control about 2.6 trillion or has about 51 percent of all wealth 15 how are generation X’s when it comes to marketing? Answer: they are savvy and skeptical consumers. 16 What is the best way to advertise to generation Y? Computer ads. 17. Ture or false gender does not help create market segments? Answer false 18 what is the difference between disposable income and discretionary income Answer disposable is after taxes and discretionary income is after the basic living necessities 19 what is geographics? A. a history class B. segmentation of the market based on where they live (answer) C. same thing as psychographics D. a penguin army 20 how is mass marketing useful? Answer when products have universal appeal and few features to differentiate themselves for competitors.
1) Which of the following are the four Ps of marketing mix? Place, promotion, price, profile Product, place, price, promotion
2 ) What is the difference between customers and consumers? Customers are the ones who buy the product and consumers are the ones who use the product.
3) List three examples of demographics? Age, gender, income, ethnic background, education, occupation
4) How can target marketing benefit businesses? Target marketing focus on a specific group and the more information you have about that group the easier it is to sell them products because you can marketing decisions directed towards them.
5) Which is NOT an example of a gender neutral product? Mens axe body spray Orange juice iphones
6) True or False baby boomers are a generation that have/make less money than people now? True False
7) Which is NOT an example of discretionary income? Clothing Perfume Food Shelter
9)True or false psychographics is the studies of consumers based off of social characteristics? True False
10) What is marketing? Marketing is the process of developing, promoting, and distributing products to the customers and what they want and need.
11) Give an example of a service. Amazon prime, spotify, or any other kinds of things you can't touch.
12) Give three examples of goods. Soft drinks, clothing, hammer, computers, cars, books, phones
13) What is mass marketing? A plan of marketing to reach all customers
14) Give one example of how mass marketing be a benefit to the businesses? Anything that talks about reaching a lot of people and making more money than if you were just selling to a certain group.
15) Give one example of how mass marketing can be a disadvantage. They have to be very open about their advertising and product because it has to be general enough for anyone to buy.
16) How can having a gender neutral product be an advantage to the businesses? They make more money buy selling to two groups of people instead of just one.
17) Why do some businesses create customer profiles and give an example of what might be in a persons profile? So they can make a clear picture of that group or person they are targeting. It can include their age group, income or lifestyles.
18) What does utility mean? The functions of marketing and added value to a product.
19) What are the five economic utilities? form utility, information utility, place utility, time utility and possession utility
20) List three jobs in marketing. Store manager, advertiser, real estate
Unit #1 Four Basic Foundations of marketing: (Answer A ) A.) Business, Communications, Economics, Professional Development B.) Form, Place Time, Possession Utility C.) The four P’s D.) All the above
T/F - Form utility involves changing raw materials or putting parts together to make them more useful
Define Utility: Utilities are attributes of a product or service that make it capable of satisfying consumers wants or needs
Fill in in the blank : When demand is _______ manufacturers can make product in larger quantities, _______ the cost. (Answer: high ; reduce)
Marketing Occupational Areas: What marketing job interests you and why? Any answer would be correct.
Fill in the blank: _________ decisions dictate how much to ________ for goods and services. ( Answer: Pricing ; charge)
Fill in the blank: __________ involves deciding where and to whom products need to be sold in order to reach the final users. ( Answer : Distribution )
Product service management is.... ( Answer A) A.) obtaining , developing, maintaining and improving a product B.) Decisions to dictate the price C.) None of the above D.) Getting the money that is necessary to pay for the operation
Fill in the bank: _______ provides customers with goods and services. ( Answer : Selling )
T/ F - There are seven functions of marketing contributes to the marketing concept.
Unit #2
The four P’s are: Product, Placement, Price ,Promotion
T/F - Customers use the product, Consumers buy the product
T/ F - Demographics are broken down to age, gender, income and ethnic background Define Psychographics : Studies of consumers based on social and characteristics
Define Geographic's : The market based on where people live.
Explain what makes up marketing: All potential customers who share common needs and wants, and who have the ability and willingness to buy the product
Demographics are... (Answer A ) A.) Personal characteristics of the population targeted B.) Lame C.) Studies of consumers based on social and psychological characteristics D.) None of the above
Fill in the blank : Disposable is money left after ______________. (Answer : taking taxes )
Fill in the blank : Discretionary income is money after ____________ ( Answer : basic needs )
What generation's own about 50% of the nation's income? ( Answer C ) A.) Generation X B.) Generation Y C.) Baby boomers D.) All the above
The manufactures ship bags to a certain store to be sold is an example of what? A.)form utility B.)Information utility C.)Place utility D.)Time utility E.)Possession Utility 2. Place utility is communication with the consumer to give information. A.)True B.)False 3. The exchange of a product for some monetary value is called? A.)Place utility B.)Time utility C.)Possession utility 4. What is the name of our text books? 5. Selling provides people with what? A.)Goods B.)services C.) A & B D.)IDK i haven't been paying attention. 6. Product/service management? explain and give an example. 7. Economics is understanding concepts and strategies needed for career growth and development. A.)true B.)False 8. Give 2 examples of something you learned in ch.1 9. What's the difference between place utility and time utility? 10. What is 2 foundations of marketing? 11. A customer uses the product consumer buys it. A.)False B.)True
12. Statistics that refer to population in terms of personal characteristics. A.)Psychographics B.)Demographics C.)Geographics 13. 76 million babies born between 1946 and 1964 are called?14. Generation Y was born before generation X. A.)True B.)False 15. What is disposable income?16. Discretionary income is money left after taxes. A.)True B.)False 17. Age goes under? A.)Geographics B.)Psychographics C.)Demographics18. Where people live is under what category?19. Trends falls under Psychographics. A.)False B.)True 20.) Something new or interesting you learned in ch.2?
T/F 1. Is it true when a company come out with a new and improved products they lower the price of the older products (T)
T/F 2. Possession is a word to describe the transaction of customers from purchasing products.(T)
T/F 3.Salesman always inform you with information and benefits about the products to increase the chance of customers to buy the products.(T) T/F 4. Every company decide on how much they want to charge for a product in order to reach their maximum profits.(T)
5. What is the difference between good and services? Answer: Goods are the products you can use/eat Services are service that is providing to you such as haircut, salon, restaurants 6. What is financing for a company? Answer: It’s a process when company loan money to pay for the operation of a business 7.What is the importance of communication in Marketing? Answer: Communication is important because it provides marketers and customers to understand each other well to find the best products for customers. 8.Distribution, financing, marketing information management, promotion, and selling are a part of Foundations of marketing/ Marketing Essentials. (Marketing Essentials) 9.Selling provides customers with__________and___________they want. (Goods/Services) 10.___________ decisions dictate how much to charge for goods and services in order to maximize profits. (Pricing)
Quiz Chapter 2 What are the 4 Ps? A. Pickle Rick, Proud, Pool, and Pen B. Party, Price, People, and Paster C.Price, Product, Promotion, and Place D.Peter, Priscilla, Puppy, and Pan Answer(C) What does Demographics describe in marketing?(Circle all that apply) Education Race Occupation Size Gender Product Generation Ethnic Country Price Income Answer(Education, Gender, Income, Occupation, Ethnic)
Circle one Disposable is the leftover money after taxes for your needs/wants Answer:needs Discretionary is the leftover money after your necessities for your needs/wants Answer:wants _______________ Generation control over 51% of the wealth in the US Answer: Baby Boomer Which generation is the smartest generation to come up with their new marketing technique? A. Baby Boom B.Generation X C.Generation Y
Answer: (B.Generation X) What is the difference between customer and consumer? Answer:(Customer buy Consumer eats) Does age play a big role in marketing? Answer: (Yes, it creates segment to satisfy specific age group) What is Geographic? Answer: (It’s a segmentation based on where customers live.) How does segmenting benefits in marketing? Answer: (It gives marketers opportunity to study the needs/wants of customers to be able to maintain in business)
1.What are the 7 functions of marketing? Distribution, financing, marketing info management, pricing, product/service management, promotion, and selling. 2.What is distribution? Distribution is the systems that track products so that they can be tracked at any time and getting the product out to the customer. 3.What is financing? Financing is getting the money that is necessary to pay for the operation of a business. 4.What is marketing information management? Getting the necessary information the make good decisions. 5.What is product/service management? making a product better in response to market opportunities. 6.How much money was generated through the baby boom generation? 2.6 million or 51% more 7.Whats disposable income? The amount of $ left over after taxes 8.Whats Discretionary income? Amount of $ left over after purchasing your basic living needs 9.How large is the generation X? more than 40 million 10.How is age helpful with marketing? Marketers use age to market products 11.How is ethnicity used in generating business? African american market use black history month with ethnically targeted magazine advertisement 12.What are the 4 P’s, or the “Marketing Mix”? Marketing mix is product, place, price and promotion 13.How is mass marketing helpful? Mass marketing is reaching all customers with the product 14.Why are there normally famous people in commercials? Gender creates market segment, use famous people of that gender to better promote the product 15.Why is it important to connect with the hispanic race? Americans hispanics and asian make up 26% of the us population 16.How are product benefits useful? Product benefits study consumers by needs and wants 17.What are some globally marketed brands? Coca cola Heinz ketchup 18.Geographics of marketing are? Is generated by dividing the market by where people live 19.Demographics of marketing are? Demographics is age, gender, background and occupation 20.Psychographics of marketing are? studies social and psychological characteristics, attitudes, values, and religion
1.What are the four foundations of marketing? Business Management, Communication, Economics, and Professional Development 2.What are the seven functions of marketing? Distribution, Financing, Marketing Information Management, Pricing, Product/Service Management, Promotion, and Selling. 3.True or False, Distribution is the process of getting the money necessary to pay for a business. False, Distribution is deciding where and whom products need to be sold to reach their customers. 4.What is the difference between Pricing and Financing? Pricing is the decision of the price for goods in order to maximize profits while Financing is getting the money necessary to pay to run a business. 5.Have you ever gone to a restaurant and been asked to fill out a questionnaire about the service? What kind of Marketing Function would this be? Marketing Information Management is the correct function. 6.Selling is to provide s\customers with goods and services they want, True or False does this include selling from business to business? True, Selling is providing goods and services to both customers and the business to business market. 7.What are the Five Marketing Utilities? Form Utility, Place Utility, Time Utility, Possession Utility, and Information Utility. 8.Does Form Utility make raw materials more useful or does it put parts together to make them more useful? Form Utility does both! 9.What is the difference between Place Utility and Time Utility? Place is where customers can buy said product while Time is having the product available at a specific time of the year or day. 10.Labels are found on nearly every product on the market, what Utility are product labels? Information Utility
Chapter 2
11.What are the four P’s of the marketing mix? Product, Place, Price, and Promotion 12.Customers do what with a product? They purchase the product 13. What do consumers do with a product? They use the product 14.Demographics categorize people by specific traits, what are the 4 traits? Age, Gender, Income, and Ethnic Background 15.There are two types of income, what is Disposable Income? Disposable Income is the money left after taxes. 16. What is Discretionary Income? The money left after paying for basic living needs. 17.Psychographics studies consumers based on what? Social and Psychological characteristics. 18.Geographics segments the market based on what? Where people live 19.Coca Cola is a brand marketed in what segment? Globally 20.Mass marketing plans to reach what kind of people? Mass Marketing plans to reach everyone.
Chapter 1 What is Marketing ? Marketing is the process of developing, promoting, and distributing the products.
True or false, the seven functions of marketing are distribution, financing, marketing information management, promotion, and selling. True
The four foundations of marketing are Business management, communication, economics, and professional development. True
What is a exchange ? A exchange is a trade between two things, an example would be a puppy and cash.
T or F, the 5 economic utilities are form, place, time, possession, and information. True
T or F, when there is a large quantity of items the price goes up. False, the price goes down.
What is example of a new improved product ? An example would be the iPhone X
T or F, having a job in marketing will not only give you a high paying job, but it also provides valuable knowledge. True
Why do you think marketing professionals make good candidates for corporate CEO’s ? Marketing professionals make good corporate CEO’s because they have a lot of experience in financing and a background in making a business grow.
What are some of the many benefits of having a marketing job? It can easily become a career, high paying, and you get lots of information you can use outside of your job.
Chapter 2 Which of the following are a example of demographics ? A Age B Background C Gender D All of the above
What is the difference between customers and consumers ? Customers buy the product, and consumers use the product.
What is a market ? A market is a group of people interested in the same types of items or a product category.
What are the three ways business segment a market ? Demographics, Geographics, and Psychographics
Why is your age important to businesses ? Age is important because based on what generation you were born in there are different items you would be interested in, and the 76 million baby boomers have about 51% of the wealth in the country, so if you were marketing towards older people you could mark up the price.
What are some globally marketed brands ? Pepsi, Apple, and Nike
How are product benefits useful ? Product benefits study customers needs and wants.
How is Ethnic background important to sells ? It helps you make target markets
What does utility mean ? Store manager, advertiser, and real estate
Chapter 1 In your own words, define Marketing. (Marketing is the process of developing, promoting, and distributing products (goods/services) to satisfy customers’ needs and wants.) The functions of marketing add ____ to the product. (A. Value) Value Quality Sauce Marketing involves which of the following: (D- all of the above) Developing a product Promoting a product Distributing a product All of the above T/F- Services are the kinds of things you can hold in your hand. (f) T/F- Goods are the kinds of things you can hold in your hand.(t) Which of the following is a service? (C. Foot massage) iPhone X Monster energy drink Foot Massage 2017 Camaro What happens to a product when it is mass produced? The price decreases The price increases T/F- There are many different ways to advertise a product. (t) List AT LEAST three different types of media in which a product could be advertised. (newspaper, T.V., Social media, etc.) List and define AT LEAST one of the economic utilities.
Chapter 2 Which best describes the marketing concept? Creating a friendly environment in your place of business so that people want to come in. The act of posting an advertisement Demographics Satifying the customer’s needs and wants in order to make a profit What’s a customer? A consumer? All potential customers who share common needs and wants, and who have the ability and willingness to buy the product, are a considered a ______. (b. market) Demographic Market Consumer Business Demographics describe a population in terms of personal characteristics. List at least three different demographics. (Age, ethnicity, religion, occupation, etc.) T/F- A target market is a specific group of people that are not alloud to purchase a product. (f) List the four P’s. (Product, Place, Price, Promotion) Which of the products listed below do you think would be marketed to most people regardless of age, gender, etc?(d. milk) Sig Sauer P220 pistol Ferarri Nintendo Wii Milk People born between the years 1946 and 1964 belong to what generation? (baby Boomers) People who were born between 1965 and 1976 belong to which generation? (Gen X) People who were born between the years 1977 and 1997 belong to which generation? (Gen Y)
One thing i noticed is how all of the very secure jobs are all technology jobs. which makes sense because our world is all going technology.
ReplyDeleteI am interested in the construction field. it looks like its booming and will always be needed.
ReplyDeleteChapter 1:
ReplyDeleteDefine marketing: marketing is developing, promoting and distributing products that consumers and customers would like.
What are the 4 foundations of marketing: Business management, communication, economics, professional development.
How many functions of marketing are there: There are seven basic functions of marketing.
Which of the following are utilities:
Intake utility
Place utility
Distribute utility
Give two examples of time utility
Back to school supplies have more available when school is coming up.
Sports merchandise - football comes up and football team merchandise goes up for sale a lot more than when it’s baseball season.
What are some jobs in marketing?
Give three examples.
Advertising
Store management
Real estate
True or False- Information Utility is one of the seven functions of marketing
True
Which are benefits of a marketing career- select all that apply
Company car
Less money
Bonuses
More opportunities
Give the definition of utility for marketing: added value to a product
Give an example of distributing information:
Advertising such as iphone x or 10 putting ads on instagram and tv and other socil media and ways for people to see it.
Chapter 2:
What is the difference between a customer and consumer- answer in a complete sentence(S)
The difference between a customer and a consumer is the customer buys the product but the consumer uses it.
There are 4 P’s to marketing name them all: Product, price, place and promotion.
Give two examples of characteristics for demographics: Age, Gender, Income and, Ethnic Background.
Describe Geographics- Geographics is market segmentation based on where people live.
What is the difference between global and local products- Global is all around the world and local is around an area.
Name two ways to separate customers-
Leisure time interests or membership
What are 3 ways to separate customers in trends- household, economy, politics, and the workplace.
Define Mass marketing- mass marketing is when products have a universal appeal.
What is product benefits- Segmenting a product by its product benefits.
Describe target marketing- Target marketing is when you target a specific group of people
1.True or false demographics involves studies of consumers based on social and psychological characteristics. False
ReplyDelete2.Why is promotion important. Allows the product to be advertised.
3.Why is Discretionary income important for marketers. It is extra money that people spend
4.What is target market:Who is being targeted by the marketer.
5.True or false the consumer buys the product. False
6.True or false the customer buys the product. True
7.True or false baby boomer generation has 51% of the wealth. True
8.True or false marketers analyze the market for trends. True
9.True or false geographics segments the market to where people live. True
10.True or false gender does not create market segments. False
11.True or false generation z is very diverse. True
12.True or false place utility involvers having a product where customers can buy it. True
13.True or false form utility involves changing materials into parts or making them more useful. True
14.What are the 4 p’s. Product Price Place Promotion
15.True or false mass marketing is done when the product has universal appeal. True
16.How does ethnic background of people play a role in marketing. Targeting them with culture products.
17.How does gender play a role in marketing. Males and Females buy different products.
18.How does age play a role in marketing. Affects the marketing strategy that goes to targeting this group.
19.Why are speciality products valuable. More people want and will pay more
20.What's the difference between goods and services. Services are tasks done by people while products are bought by people.
Chapter 1 Quiz
ReplyDeleteT or F Geographics refers to dividing the market based off of where people live
A: T
2. T or F The four P’s are Product, Population, Price, and Promotion
A: F
3. Multiple choice A: Gender helps create market segments
B: Gender doesn’t help at all
A: A
4. T or F Older means less power for the Baby Boom Gen.
A: F
5. T or F Diverse populations make up 50% of the US population
A: F
6. T or F A market is potential customers who share common needs or wants, and who have the ability and willingness
A: T
7. T or F Jokey doubled its underwear sales once it got into men's market
A: F
8. Short Response Who is the xbox targeted towards?
A: It is targeted towards adults so they can buy it for their kids
9. Short Response Magazines use promotions such as...
A: Darker complexed people 10. T or F The population is becoming more diverse resulting in increased migration A: T
Chapter 2 Quiz
T or F Customers buy the product
A: T
2. Multiple Choice A: Consumer's use the product
B: Consumers buy the product
C: Consumers don’t use the product at all
A: A
3. T or F Target marketing is focusing all marketing on a very specific group of people who you want to reach
A: T
4. Short Response Describe how businesses use Demographics are used in commercials
A: Businesses use different parts of the world in commercials to show other people in those areas they should buy the product for whatever reason
5. T or F More than 40 million Americans born between 1965 and 1976 are called Generation Y
A: F
6. T or F The 77 million Americans born between 1977 and 1997 are called Generation X
A: F
7. Short Response Is Disposable income is the money left after taxes
A: Yes Disposable income is the money left after taxes
8. T or F Discretionary income is the money left after taxes
A: F
9. Short Response How do you think marketers use psychographics while marketing
A: If someone is watching TV and they see a commercial of a neighborhood or a house like yours then you will want that product and think they must have it for their daily life
10. T or F The US population is becoming more multicultural and ethnically diverse
A: T
Marketing Quiz
ReplyDeleteChapter 1
!.) What is Marketing? Define and Give an Example
It’s the process of promoting and developing and distributing products like walmart
2.) Give an Example and Define Distribution
Distribution- is selling the product to the customers. For example when you guy groceries theyre distributing it out to the people
3.) Describe the difference between customer and consumer
Consumers are the poeple using the product. Customers buy the product
4.) Is personal selling part of marketing?
Yes
5.) Describe the process of pricing and give an example,
Pricing is the process of setting an amount on an item that the customer is gonna buy.
T/F
3.) Advertising is the process of promoting a product to get sales?
true
3.) There are 5 different utilities in marketing
True
4.) Distribution is the process of buying products
False
5.) A customer is a person that sells products
False
6.) Financing is getting money that is necessary to pay for the operation
True
Chapter 2)
1.) Give 2 examples of target marketing.
When companies want to reach to the customer and satisfy their needs
2.) Describe the differences between disposable income and discretionary income
Disposable is money left after taking out taxes
Discretionary is the money after buying their basic needs
3.) describe the impact on gender in the market
It gives customers for variety rather than just a gender specific store
4.) What's an example of demographics
When the companies go to research their population and customers
5.) Who are the millennials and describe a characteristic
Millennials are born on 82-04
T/F
6.) Generation X were born during 65-75
True
7.) Generation Y were born on 77-97
True
8.) Baby Boomers control $2.6 trillion
True
9.) Ethnicity isn’t a big deal when it comes to marketing
False
10.) demographics is the process of population
True
1.Why is it important that stores stay trending?
ReplyDeleteIt is important to that stores income increases by carrying the trends or what is in at that time.
2.How is marketing used within a business?
Marketing is the process of developing, promoting and distributing products to satisfy customers needs and wants.
3.What are the 7 functions of marketing?
Distribution, financing, information management, pricing, product service management selling, promotion.
4.How is time utility useful in sales?
Having a product at the right time helps the sales increase
5.What's the difference between customers and consumers
Consumers use the product
Customers buy the product
6.How much money was generated through the baby boom generation?
2.6 million or 51% more
7.Whats disposable income?
The amount of $ left over after taxes
8.Whats Discretionary income?
Amount of $ left over after purchasing your basic living needs
9.How large is the generation X?
more than 40 million
10.How is age helpful with marketing?
Marketers use age to market products
11.How is ethnicity used in generating business?
African american market use black history month with ethnically targeted magazine advertisement
12.What are the 4 P’s, or the “Marketing Mix”?
Marketing mix is product, place, price and promotion
13.How is mass marketing helpful?
Mass marketing is reaching all customers with the product
14.Why are there normally famous people in commercials?
Gender creates market segment, use famous people of that gender to better promote the product
15.Why is it important to connect with the hispanic race?
Americans hispanics and asian make up 26% of the us population
16.How are product benefits useful?
Product benefits study consumers by needs and wants
17.What are some globally marketed brands?
Coca cola
Heinz ketchup
18.Geographics of marketing are?
Is generated by dividing the market by where people live
19.Demographics of marketing are?
Demographics is age, gender, background and occupation
20.Psychographics of marketing are?
studies social and psychological characteristics, attitudes, values, and religion
Chapter 1
ReplyDeleteFill in the blank with the correct response.
Marketing is the of developing, promoting , and distributing products to satisfy customers’ wants and needs. (process)
Goods are something that you can in your hand. (touch or hold)
Services are something that you can’t physically . (touch)
Place utility is when a product is where customers can buy it. (available)
Information utility is the with the customer. (communication)
Multiple choice
What are the four basic foundations of marketing?
Summarizing key concepts, analyzing marketing strategies, recognizing target markets, and psychographic trends
Business management, communication and interpersonal skills, economics, and professional development (correct answer)
Advertising, product planning, displays, and promotional techniques
Target market, customer profile, marketing mix, and market segment
Which is one of the seven functions of marketing?
Distribution (correct answer)
Product
Demographics
Ethnic Background
True or False
The exchange of a product for some monetary value is possession utility.
(True)
Changing materials or putting things together to make them more useful is time utility.
(False)
Short Answer
How can marketing help lower prices?
(By making people want a product through marketing and increasing demand a product will be mass produced and the price will be lowered.)
Chapter 2
True or False
Customers use the product. (False)
Disposable income is money left after taking out taxes. (True)
Consumers buy the product. (False)
Discretionary income is the money before pulling out taxes. (False)
List the following
The four basic marketing strategies known as the four Ps
(product, place, price, and promotion)
Three of the six different categories of demographics.
(Any three:age, gender, income, ethnic background, education, and occupation)
Match the term with the definition
A way of analyzing a market by specific A)Geographics
characteristics in order to create a target market
D)Market segmentation
Focusing all the marketing decisions on a B)Target market
very specific group of people who you want to reach.
B)Target market
Studying consumers based on social and psychological C)Psychographics
Characteristics.
C)Psychographics
The segmentation of the market based on where people live. D)Market segmentation
A)Geographics
1. What do both good and services have in common?
ReplyDeleteA. Nothing
B. monkeys that eat bananas.
C. monetary and satisfy customers needs and want.(answer)
D. I got nothing for this option. :P
2. Define Information Utility.
Salespeople, packaging, advertising (where to buy, cost, information about)
3. True or false personal selling is part marketing.
True
4. Florez come up to you with a clipboard as you are leaving the mall and asks you “ if you would partake in a survey. What is he doing?
Market research
5. What are the 7 marketing essentials?
Distribution Financing, marketing information management, pricing, product/ service management, promotion and selling.
6. Why as marketing not been taken over by machines?
A. Requires a personal touch.( answer)
B. it is to expensive
C. Because people don't like machines
D. they would get less sales.
7. What is an example of a benefit in marketing?
Answer. (One of these) Form utility, place utility, time utility, possession utility, Information Utility, lower prices new and improved products
8. What is an occupation area?
A. An area that has jobs
B. multiple categories with similar skills(answer)
C. tamming penguins. Best job ever
D. An area in every construction site
9. What is NOT A BENEFIT of a marketing Career?
A. Monetary payment beyond salary or wages
B. use of company car
C. constant feedback
D. no opportunities to advance (answer)
10 what are the five skills of job levels in marketing
Answer career application entry level career sustaining marketing specialist marketing supervisor manager/owner
11 what is the marketing concept?
Answer business must satisfy customer's needs and wants in order to make a profit.
12 what is the difference between customer and consumer
Answer customer buy consumer uses the product
13 what is all potential customers who share common needs and wants and who have the ability and willingness to buy the product considered?
A. market (answer)
B. people with money
C. people without money because they spent it on your product
D. snowboarders
14 what is special about the baby boom generation?
Answer They control about 2.6 trillion or has about 51 percent of all wealth
15 how are generation X’s when it comes to marketing?
Answer: they are savvy and skeptical consumers.
16 What is the best way to advertise to generation Y?
Computer ads.
17. Ture or false gender does not help create market segments?
Answer false
18 what is the difference between disposable income and discretionary income
Answer disposable is after taxes and discretionary income is after the basic living necessities
19 what is geographics?
A. a history class
B. segmentation of the market based on where they live (answer)
C. same thing as psychographics
D. a penguin army
20 how is mass marketing useful?
Answer when products have universal appeal and few features to differentiate themselves for competitors.
1) Which of the following are the four Ps of marketing mix?
ReplyDeletePlace, promotion, price, profile
Product, place, price, promotion
2 ) What is the difference between customers and consumers?
Customers are the ones who buy the product and consumers are the ones who use the product.
3) List three examples of demographics?
Age, gender, income, ethnic background, education, occupation
4) How can target marketing benefit businesses?
Target marketing focus on a specific group and the more information you have about that group the easier it is to sell them products because you can marketing decisions directed towards them.
5) Which is NOT an example of a gender neutral product?
Mens axe body spray
Orange juice
iphones
6) True or False baby boomers are a generation that have/make less money than people now?
True
False
7) Which is NOT an example of discretionary income?
Clothing
Perfume
Food
Shelter
9)True or false psychographics is the studies of consumers based off of social characteristics?
True
False
10) What is marketing?
Marketing is the process of developing, promoting, and distributing products to the customers and what they want and need.
11) Give an example of a service.
Amazon prime, spotify, or any other kinds of things you can't touch.
12) Give three examples of goods.
Soft drinks, clothing, hammer, computers, cars, books, phones
13) What is mass marketing?
A plan of marketing to reach all customers
14) Give one example of how mass marketing be a benefit to the businesses?
Anything that talks about reaching a lot of people and making more money than if you were just selling to a certain group.
15) Give one example of how mass marketing can be a disadvantage.
They have to be very open about their advertising and product because it has to be general enough for anyone to buy.
16) How can having a gender neutral product be an advantage to the businesses?
They make more money buy selling to two groups of people instead of just one.
17) Why do some businesses create customer profiles and give an example of what might be in a persons profile?
So they can make a clear picture of that group or person they are targeting. It can include their age group, income or lifestyles.
18) What does utility mean?
The functions of marketing and added value to a product.
19) What are the five economic utilities?
form utility, information utility, place utility, time utility and possession utility
20) List three jobs in marketing.
Store manager, advertiser, real estate
Unit #1
ReplyDeleteFour Basic Foundations of marketing: (Answer A )
A.) Business, Communications, Economics, Professional Development
B.) Form, Place Time, Possession Utility
C.) The four P’s
D.) All the above
T/F - Form utility involves changing raw materials or putting parts together to make them more useful
Define Utility: Utilities are attributes of a product or service that make it capable of satisfying consumers wants or needs
Fill in in the blank : When demand is _______ manufacturers can make product in larger quantities, _______ the cost. (Answer: high ; reduce)
Marketing Occupational Areas:
What marketing job interests you and why? Any answer would be correct.
Fill in the blank: _________ decisions dictate how much to ________ for goods and services.
( Answer: Pricing ; charge)
Fill in the blank: __________ involves deciding where and to whom products need to be sold in order to reach the final users. ( Answer : Distribution )
Product service management is.... ( Answer A)
A.) obtaining , developing, maintaining and improving a product
B.) Decisions to dictate the price
C.) None of the above
D.) Getting the money that is necessary to pay for the operation
Fill in the bank: _______ provides customers with goods and services. ( Answer : Selling )
T/ F - There are seven functions of marketing contributes to the marketing concept.
Unit #2
The four P’s are: Product, Placement, Price ,Promotion
T/F - Customers use the product, Consumers buy the product
T/ F - Demographics are broken down to age, gender, income and ethnic background
Define Psychographics : Studies of consumers based on social and characteristics
Define Geographic's : The market based on where people live.
Explain what makes up marketing: All potential customers who share common needs and wants, and who have the ability and willingness to buy the product
Demographics are... (Answer A )
A.) Personal characteristics of the population targeted
B.) Lame
C.) Studies of consumers based on social and psychological characteristics
D.) None of the above
Fill in the blank : Disposable is money left after ______________. (Answer : taking taxes )
Fill in the blank : Discretionary income is money after ____________ ( Answer : basic needs )
What generation's own about 50% of the nation's income? ( Answer C )
A.) Generation X
B.) Generation Y
C.) Baby boomers
D.) All the above
This comment has been removed by the author.
ReplyDeleteThe manufactures ship bags to a certain store to be sold is an example of what?
ReplyDeleteA.)form utility B.)Information utility
C.)Place utility D.)Time utility E.)Possession Utility
2. Place utility is communication with the consumer to give information.
A.)True
B.)False
3. The exchange of a product for some monetary value is called?
A.)Place utility B.)Time utility
C.)Possession utility
4. What is the name of our text books?
5. Selling provides people with what?
A.)Goods B.)services
C.) A & B D.)IDK i haven't been paying attention.
6. Product/service management? explain and give an example.
7. Economics is understanding concepts and strategies needed for career growth and development.
A.)true B.)False
8. Give 2 examples of something you learned in ch.1
9. What's the difference between place utility and time utility?
10. What is 2 foundations of marketing?
11. A customer uses the product consumer buys it.
A.)False B.)True
12. Statistics that refer to population in terms of personal characteristics.
A.)Psychographics B.)Demographics
C.)Geographics
13. 76 million babies born between 1946 and 1964 are called?14. Generation Y was born before generation X.
A.)True B.)False
15. What is disposable income?16. Discretionary income is money left after taxes.
A.)True B.)False
17. Age goes under?
A.)Geographics B.)Psychographics C.)Demographics18. Where people live is under what category?19. Trends falls under Psychographics.
A.)False B.)True
20.) Something new or interesting you learned in ch.2?
Quiz Chapter 1
ReplyDeleteT/F 1. Is it true when a company come out with a new and improved products they lower the price of the older products (T)
T/F 2. Possession is a word to describe the transaction of customers from purchasing products.(T)
T/F 3.Salesman always inform you with information and benefits about the products to increase the chance of customers to buy the products.(T)
T/F 4. Every company decide on how much they want to charge for a product in order to reach their maximum profits.(T)
5. What is the difference between good and services?
Answer: Goods are the products you can use/eat
Services are service that is providing to you such as haircut, salon, restaurants
6. What is financing for a company?
Answer: It’s a process when company loan money to pay for the operation of a business
7.What is the importance of communication in Marketing?
Answer: Communication is important because it provides marketers and customers to understand each other well to find the best products for customers.
8.Distribution, financing, marketing information management, promotion, and selling are a part of Foundations of marketing/ Marketing Essentials. (Marketing Essentials)
9.Selling provides customers with__________and___________they want. (Goods/Services)
10.___________ decisions dictate how much to charge for goods and services in order to maximize profits. (Pricing)
Quiz Chapter 2
What are the 4 Ps?
A. Pickle Rick, Proud, Pool, and Pen
B. Party, Price, People, and Paster
C.Price, Product, Promotion, and Place
D.Peter, Priscilla, Puppy, and Pan
Answer(C)
What does Demographics describe in marketing?(Circle all that apply)
Education Race Occupation Size Gender Product
Generation Ethnic Country Price Income
Answer(Education, Gender, Income, Occupation, Ethnic)
Circle one
Disposable is the leftover money after taxes for your needs/wants
Answer:needs
Discretionary is the leftover money after your necessities for your needs/wants
Answer:wants
_______________ Generation control over 51% of the wealth in the US
Answer: Baby Boomer
Which generation is the smartest generation to come up with their new marketing technique?
A. Baby Boom B.Generation X C.Generation Y
Answer: (B.Generation X)
What is the difference between customer and consumer?
Answer:(Customer buy Consumer eats)
Does age play a big role in marketing?
Answer: (Yes, it creates segment to satisfy specific age group)
What is Geographic?
Answer: (It’s a segmentation based on where customers live.)
How does segmenting benefits in marketing?
Answer: (It gives marketers opportunity to study the needs/wants of customers to be able to maintain in business)
1.What are the 7 functions of marketing?
ReplyDeleteDistribution, financing, marketing info management, pricing, product/service management, promotion, and selling.
2.What is distribution?
Distribution is the systems that track products so that they can be tracked at any time and getting the product out to the customer.
3.What is financing?
Financing is getting the money that is necessary to pay for the operation of a business.
4.What is marketing information management?
Getting the necessary information the make good decisions.
5.What is product/service management?
making a product better in response to market opportunities.
6.How much money was generated through the baby boom generation?
2.6 million or 51% more
7.Whats disposable income?
The amount of $ left over after taxes
8.Whats Discretionary income?
Amount of $ left over after purchasing your basic living needs
9.How large is the generation X?
more than 40 million
10.How is age helpful with marketing?
Marketers use age to market products
11.How is ethnicity used in generating business?
African american market use black history month with ethnically targeted magazine advertisement
12.What are the 4 P’s, or the “Marketing Mix”?
Marketing mix is product, place, price and promotion
13.How is mass marketing helpful?
Mass marketing is reaching all customers with the product
14.Why are there normally famous people in commercials?
Gender creates market segment, use famous people of that gender to better promote the product
15.Why is it important to connect with the hispanic race?
Americans hispanics and asian make up 26% of the us population
16.How are product benefits useful?
Product benefits study consumers by needs and wants
17.What are some globally marketed brands?
Coca cola
Heinz ketchup
18.Geographics of marketing are?
Is generated by dividing the market by where people live
19.Demographics of marketing are?
Demographics is age, gender, background and occupation
20.Psychographics of marketing are?
studies social and psychological characteristics, attitudes, values, and religion
Chapter 1
ReplyDelete1.What are the four foundations of marketing? Business Management, Communication, Economics, and Professional Development
2.What are the seven functions of marketing? Distribution, Financing, Marketing Information Management, Pricing, Product/Service Management, Promotion, and Selling.
3.True or False, Distribution is the process of getting the money necessary to pay for a business. False, Distribution is deciding where and whom products need to be sold to reach their customers.
4.What is the difference between Pricing and Financing? Pricing is the decision of the price for goods in order to maximize profits while Financing is getting the money necessary to pay to run a business.
5.Have you ever gone to a restaurant and been asked to fill out a questionnaire about the service? What kind of Marketing Function would this be? Marketing Information Management is the correct function.
6.Selling is to provide s\customers with goods and services they want, True or False does this include selling from business to business? True, Selling is providing goods and services to both customers and the business to business market.
7.What are the Five Marketing Utilities? Form Utility, Place Utility, Time Utility, Possession Utility, and Information Utility.
8.Does Form Utility make raw materials more useful or does it put parts together to make them more useful? Form Utility does both!
9.What is the difference between Place Utility and Time Utility? Place is where customers can buy said product while Time is having the product available at a specific time of the year or day.
10.Labels are found on nearly every product on the market, what Utility are product labels? Information Utility
Chapter 2
11.What are the four P’s of the marketing mix? Product, Place, Price, and Promotion
12.Customers do what with a product? They purchase the product
13. What do consumers do with a product? They use the product
14.Demographics categorize people by specific traits, what are the 4 traits? Age, Gender, Income, and Ethnic Background
15.There are two types of income, what is Disposable Income? Disposable Income is the money left after taxes.
16. What is Discretionary Income? The money left after paying for basic living needs.
17.Psychographics studies consumers based on what? Social and Psychological characteristics.
18.Geographics segments the market based on what? Where people live
19.Coca Cola is a brand marketed in what segment? Globally
20.Mass marketing plans to reach what kind of people? Mass Marketing plans to reach everyone.
Chapter 1
ReplyDeleteWhat is Marketing ? Marketing is the process of developing, promoting, and distributing the products.
True or false, the seven functions of marketing are distribution, financing, marketing information management, promotion, and selling. True
The four foundations of marketing are Business management, communication, economics, and professional development. True
What is a exchange ? A exchange is a trade between two things, an example would be a puppy and cash.
T or F, the 5 economic utilities are form, place, time, possession, and information. True
T or F, when there is a large quantity of items the price goes up. False, the price goes down.
What is example of a new improved product ? An example would be the iPhone X
T or F, having a job in marketing will not only give you a high paying job, but it also provides valuable knowledge. True
Why do you think marketing professionals make good candidates for corporate CEO’s ?
Marketing professionals make good corporate CEO’s because they have a lot of experience in financing and a background in making a business grow.
What are some of the many benefits of having a marketing job? It can easily become a career, high paying, and you get lots of information you can use outside of your job.
Chapter 2
Which of the following are a example of demographics ?
A Age
B Background
C Gender
D All of the above
What is the difference between customers and consumers ? Customers buy the product, and consumers use the product.
What is a market ? A market is a group of people interested in the same types of items or a product category.
What are the three ways business segment a market ? Demographics, Geographics, and Psychographics
Why is your age important to businesses ? Age is important because based on what generation you were born in there are different items you would be interested in, and the 76 million baby boomers have about 51% of the wealth in the country, so if you were marketing towards older people you could mark up the price.
What are some globally marketed brands ? Pepsi, Apple, and Nike
How are product benefits useful ?
Product benefits study customers needs and wants.
How is Ethnic background important to sells ?
It helps you make target markets
What does utility mean ?
Store manager, advertiser, and real estate
A customer is the one who buys the product ?
True
Chapter 1
ReplyDeleteIn your own words, define Marketing. (Marketing is the process of developing, promoting, and distributing products (goods/services) to satisfy customers’ needs and wants.)
The functions of marketing add ____ to the product. (A. Value)
Value
Quality
Sauce
Marketing involves which of the following: (D- all of the above)
Developing a product
Promoting a product
Distributing a product
All of the above
T/F- Services are the kinds of things you can hold in your hand. (f)
T/F- Goods are the kinds of things you can hold in your hand.(t)
Which of the following is a service? (C. Foot massage)
iPhone X
Monster energy drink
Foot Massage
2017 Camaro
What happens to a product when it is mass produced?
The price decreases
The price increases
T/F- There are many different ways to advertise a product. (t)
List AT LEAST three different types of media in which a product could be advertised. (newspaper, T.V., Social media, etc.)
List and define AT LEAST one of the economic utilities.
Chapter 2
Which best describes the marketing concept?
Creating a friendly environment in your place of business so that people want to come in.
The act of posting an advertisement
Demographics
Satifying the customer’s needs and wants in order to make a profit
What’s a customer? A consumer?
All potential customers who share common needs and wants, and who have the ability and willingness to buy the product, are a considered a ______. (b. market)
Demographic
Market
Consumer
Business
Demographics describe a population in terms of personal characteristics. List at least three different demographics. (Age, ethnicity, religion, occupation, etc.)
T/F- A target market is a specific group of people that are not alloud to purchase a product. (f)
List the four P’s. (Product, Place, Price, Promotion)
Which of the products listed below do you think would be marketed to most people regardless of age, gender, etc?(d. milk)
Sig Sauer P220 pistol
Ferarri
Nintendo Wii
Milk
People born between the years 1946 and 1964 belong to what generation? (baby Boomers)
People who were born between 1965 and 1976 belong to which generation? (Gen X)
People who were born between the years 1977 and 1997 belong to which generation? (Gen Y)