Research an athlete or entertainer that is endorsed by some business. Find out how much they receive for the endorsement and for how long or what the parameters of the deal are. Ex. 9 years $9 millions, 7% of sale.
Research an event center and read through the parking and guest service information. What kinds of issues, questions or services do you see they are offering. What kind of issues have you had with entering, leaving and parking at events?
For any event you have attended (preferably from an event in a stadium), list every person that you encountered or that was there to create a complete experience.